How Luxury Watch Brands Work with Their Ambassadors
Gone are the days when luxury watch ambassadors seemed to have nothing to do but wear-free watches, smile for the camera, and collect fat salaries. In rare cases, they have to comment on the brands, sometimes without even being able to pronounce the watchmaker’s name.
However, a growing number of brands are involving their ambassadors in events around their watch’s cultural heritage, giving celebrity endorsements more authenticity. Of course, Rolex always does this as “testimonies” to who is choosing their extraordinary abilities, especially for sports or interest in brands; Consider Roger Federer, whose passion for Rolex replica watches seems as genuine as his desire to be the best tennis player in the world.
Few have gone as far as Richard Mille, the avant-garde watchmaker. They don’t just work with celebrities to make money; in fact, his ambassador, Rafael Nadal, actually helps design timepieces. In fact, Nadal wore his super lightweight carbon RM tourbillon both during and after the match.
The current trend seems to start with brand ambassadors visiting watchmakers; Think of George Clooney lighting up the Omega factory and even making a white lab suit look stylish. On a special trip accompanied by Raynald Aeschlimann, President and chief executive of Omega, and Nick Hayek, chief executive of Swatch Group, Mr. George discovered five levels of space for all the brand’s watch assembly, training, and quality control.
Benedict Cumberbatch recently did a better job. The British actor, best known for his portrayal of Sherlock Holmes, has been raising the profile of a private master class in watch-making with Jaeger-LeCoultre. The star observed that Richard Phips-carter removed the JLC 925 case to get the hang of the replica watch. Phipps carter is one of jaeger-LeCoultre’s longest-serving watchmakers. He then instructed Cumberbatch to reassemble the movement parts of the watch using traditional watchmaking tools.
As a perfectionist and maestro, the actor has even done some parts of this demanding process for himself, according to world Tempus. Before that, David Beckham recently took part in a freediving competition with Tudor, and he completed the competition with aplomb. The blue Tudor Pelagos recently became the subject of a Tudor AD about freediving with David Beckham.