Rolex rubs shoulders with racing and classic car enthusiasts in Monterey

Despite the popularity of Formula 1 and the enthusiasm of series such as NASCAR, Monterey Car Week in California still holds a special place in the hearts of racing enthusiasts as the home of the Pebble Beach Concours d’Elegance, the Monterey Racing Reunion and the Pebble Beach Concours d’Elegance.
It was the perfect positioning series for the luxury watchmaker, and Rolex sent a strong lineup of partners to provide branding, hospitality and personal appearances by its racers.
Classic cars on and off the track were the main attraction. Rolex offered a special prize for the best exhibit at the Pebble Beach Concours d’Elegance, instantly available as the two-tone Oyster Perpetual Datejust 41.
The award went to Lee Anderson Sr., who brought a flawless 1932 Duesenberg J Figoni Sports Torpedo, which was presented to him by Luca Bernasconi, CEO of Rolex Watch USA.
Lee Anderson Sr. won Best of Show in the Pebble Beach Concours d’Elegance, bringing a flawless 1932 Duesenberg J Figoni Sports Torpedo, which was presented to him by Luca Bernasconi, CEO of Rolex Watch USA, with an engraved Rolex DateJust watch.
Rolex Witness and nine-time 24 Hours of Le Man’s winner Tom Kristensen was an honorary judge for the competition. At the same time, former British Formula One World Champion Jenson Button made his debut as a Rolex Witness.
What you need to know about Rolex production
The production of clone Rolex watches is a hot topic in the watch industry. The demand for their watches has far outstripped the supply. As a result, the market has become unstable, used prices have skyrocketed, and lengthy waiting lists are common. Many of us ask why Rolex does not simply increase its production capacity. After all, almost every other business or industry in our lives has become accustomed to this practice. The goal is usually to grow with your consumer base, not to limit expansion. As a result, many people are confused about Rolex’s manufacturing, future plans, and what can be done about it.
How many watches does Rolex produce each year?
While Rolex does not reveal how many watches they produce each year, the most commonly accepted number is around one million per year.
Being able to produce a million replica watches in a year is a remarkable achievement. The fact that it is hard to find a new Rolex case at an authorized dealer shows how popular the brand and their watches are.